Social Media Management Mastery

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About Course

Go from posting to getting paid in 7 days.

You already know how to post. This course shows you how to manage social media like a professional, so brands trust you, hire you and keep paying you.

Taught by Zelia Kafene, founder of Sublime Media Limited, with over 11 years of brand experience from MTN to small businesses.

What you’ll learn, day by day

  • Day 1: The foundations of professional social media management
  • Day 2: Audience research and brand strategy
  • Day 3: Content creation that converts
  • Day 4: Planning, campaigns and workflow systems
  • Day 5: Engagement, community and paid ads
  • Day 6: Analytics and growth optimisation
  • Day 7: The business of social media management: pricing, pitching and your personal brand

Every day ends with a practical challenge, so you finish with real portfolio pieces, not just notes.

Who this is for

  • Aspiring social media managers who want to start earning
  • Social media managers who feel underpaid and want to charge what they’re worth
  • NYSC members and career switchers looking for a skill that pays
  • Business owners managing their own pages

What you get

  • 7 modules, 40 video lessons
  • Certificate
  • Client opportunities
  • 1 year of post-training support
  • Watch on your phone or laptop, at your own pace
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Course Content

Day 1: The Foundations of Professional Social Media Management

  • Introduction
    01:28
  • The Social Media Landscape: A Platform-by-Platform Strategic Tour
    07:19
  • The Modern Social Media Manager: Manager vs. Creator vs. Strategist
    06:09
  • How Social Media Algorithms Actually Work
    05:44
  • The Client Discovery Blueprint
    05:02
  • Defining Success: Setting KPIs
    05:10
  • Day 1 Challenge: The Strategic Foundation (Portfolio Piece)
    02:28

Day 2: Audience Research & Brand Strategy

Day 3: Content Creation That Converts

Day 4: Planning, Campaigns & Workflow Systems

Day 5: Engagement, Community & Paid Ads

Day 6: Analytics & Growth Optimization

Day 7: The Business of Social Media Management

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